Here’s To New Beginnings!

Hello and welcome to!


My name is Kels and I’m 24 years old (edited in Jan ’17). I enjoy eating tacos and sushi, reading Sophie Kinsella novels, pumping iron at the gym (honestly, I don’t think I’m #GymRat enough to use that phrase, but I’m just going to go with it), watching Netflix, and writing. I’m deathly afraid of carnival clowns (hello American Horror Story season 4!), my guilty pleasure TV show is The Real Housewives of Beverly Hills, and I collect food themed socks. I’m the happiest when I’m outdoors and surrounded by nature and when I’m curled up on the couch binge watching a show on Netflix, I’ve had 2 pet hamsters named Tobi and Burger, and my favorite color is fire truck red, NOT pink. I have extremely supportive parents and friends, I despise the rain and snow, and I can perfectly recite every line from Batman Begins.

Did I just share way too much information?
My apologies, you’ll learn quickly that I love to ramble.

6 years ago my boyfriend at the time encouraged me to start to blog about beauty and fashion. I was going into my sophomore year of college and I was more infatuated with makeup, skincare, clothes and shoes than I was with computer science. I found a lot of joy in writing product reviews, sharing pictures of my purchases, and documenting my personal life.

1 later, I discovered the beauty community on YouTube. Even though I was a makeup fan girl and not a makeup artist, I decided to purchase a cheap digital camera, make a YouTube channel, and film beauty related videos. Honestly, I didn’t think much about my decision to start a YouTube channel until 2 years ago when I found myself sitting in a meeting room at my first “big girl” paid marketing job. YouTube introduced me to the world of marketing, specifically social and digital media marketing, and it has not only given me a job, but also a career.


Since I was having a lot of fun filming, editing and uploading YouTube videos, 4 years ago I decided to enroll in business school. It was there that I learnt all the aspects of marketing (and I even dabbled into radio and broadcast communications) and now I work as a social media marketing and digital branding specialist, and social media marketing content creator.

So what does this have to do with my blog?

Well, since I make a living creating and facilitating social and digital marketing plans for businesses and content creators, I think and talk a lot about blogs and blogging. This past year I neglected my own blog because I was too busy instructing other people how to make a blog, write blog posts, and stay on a posting schedule (which I know is very ironic), and I really missed it! Blogging is a fantastic creative outlet and for me it’s extremely therapeutic.

Last month I decided that I wanted to start blogging again and over the past few weeks I’ve spent a good amount of time staring at my blog wondering where to start. Every time I began writing a post about a makeup product that I’m currently trying out, I hit a mental roadblock. A week ago while I was at the gym, it hit me: I’m no longer interested in beauty and fashion. Sure I still wear makeup and I enjoy shopping for new clothes and shoes, but it doesn’t excite me like it used to. I realized that I’m much more passionate about health, fitness, and wellness, and I would much rather write about my health and fitness journey than beauty and fashion.


Okay, well now what?

I’ve decided to take a leap a faith and re-brand my blog. I want to start fresh and take my blog in a new direction. I want to share my personal stories about overcoming an eating disorder, my current workout routine, healthy recipes that I use on a daily basis, fitness tips and tricks, and the occasional beauty post. I want to open up completely to my readers and let them into my life via a blog-diary format. Sure I’m going to find it challenging at first to adjust to these post changes and of course I might lose my subscribers and viewership, but I want to take the risk. I want to dive into this headfirst and if it fails miserably, at least I can say I gave it a shot.

Top: Me at 115 lbs, Bottom: Me at 85 lb

Before I end this rather lengthy first post, I wanted to take the time to thank YOU the reader, the many brands and companies that I’ve had the chance to worth with over the past 6 years, and my management team. has truly changed my life and it has allowed me to experience so many things that I wouldn’t have been able to do if it wasn’t for this blog. Thank you, thank you, thank you to everyone who has made this online adventure unforgettable and I hope you all will continue to follow my blog’s journey and posts on

Don’t forget you can also connect with me on YouTube, Instagram, Twitter, Tumblr, Pinterest and Periscope!

Keep smiling,